Unit 03  Music Speaks to You

You’re out of school and ready for some good exercise at the sports center. You walk in and what music do you hear? Mozart and Bach? No, you don’t. Although classical music sounds very beautiful, it’s more appropriate for an art museum. When you go to a shopping center, lively music is more appropriate.

Did you know that music affects our behavior? Let’s look at two restaurants to see how music affects people’s behavior.

A month ago, Davinci’s Italian restaurant almost closed down due to a decrease in sales. Although the owner, Mr. Davinci, spent a lot of money improving the design of the restaurant, sales continued to decrease. Therefore, his wife suggested changing the background music from fast and loud jazz music to slower and softer piano music. With that change, people stayed longer, ordered more desserts and drinks, and spent more money. What Mrs. Davinci suggested helped save the restaurant.

At Burger Universe, a fast food restaurant, many customers come to buy their lunch. However, people don’t have to wait a long time to sit down. This is because Jamie Hill, the owner of the restaurant, has

played fast and loud dance music in his restaurant. As a result, people ate much faster and left sooner. They hardly have to wait to find a seat during lunch time. Now, the restaurant is making more money.

Both Davinci’s Italian restaurant and Burger Universe used the power of music to attract more customers. The Italian restaurant played slow and soft piano music. In comparison, the fast food restaurant played fast and loud music. With the help of music, both restaurants increased their sales.